Blackshift

Last year, I was part of a small design team at Anonivate, where I worked on a website for Revolt. REVOLT is a media company that champions Hip Hop and youth culture through everything from digital content and podcasts to live events. They're a go-to platform for artists and creators making waves globally. Blackshit is an insights driven exploration into the untold experiences of Black Gen Z in America.

Clients
Anonivate

Year
2024

Role
Product Design - Branding

Industries
Media - News

Our goal was to create a distinctive website that not only captured the audience’s attention but also delivered key insights about Gen Z. I supported Anonivate by helping define the art direction and contributing to the UI/UX design process.

Credits
Lamine Drame
Erlen Masson 
Luke Brown

A bold approach

After a research phase to gather inspiration and define the mood we wanted for the website, we began exploring different approaches for the logo. Our main goal was to create a bold and impactful design that reflected the energy, confidence, and spirit of Black Gen Z, drawing inspiration from street art and graffiti.

Research

Final Logo

The website

Once the branding was in place, I shifted focus to the website layout. I collaborated with the team on UX design, aiming to highlight the insights in a way that felt both easy to read and engaging. We achieved this by combining bold imagery with impactful typography to bring the
content to life.