Axa Case

I have been task to help the design team at frog to define an MVP service and business model for a Digital Health Platform supported by qualitative and quantitative insights from consumers and practitioners. The research was conducted in France.

Clients
Axa / Frog Design

Year
2019

Role
User Research - Product Design

Industries
Health

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Methodology

Contextual Interviews
We interviewed, observed and carefully documented attitudes and behaviours in the context in which the design solution will be used.

Co-design Activities
We used crafted stimuli to engage the users and give them a different way to convey their expectations.

Goals

Uncover the unmet needs of practitioners and consumer to generate deep qualitative customer insights to feed the consolidation and enrichment of the service concept and value proposition.